Retail Flyers
Concept, Art Direction, Creative Direction, Photography Direction
Concept, Art Direction, Creative Direction, Photography Direction
Typically, Flyers are used to drive up sales, both in-store and online. A new look and feel is developed for each line of business (LOB) and used throughout the yearly campaign season. Each concept is adjusted repeatedly to suit the particular sale or event. Flyers appear as print as well as online for easy browsing with pop up window containing more information about each product as you mouse over them.
Flyer creative is generally developed with input from the Senior Creative Director and other stakeholders like the LOB. All photography and copy direction is also developed with input from the LOB, in house Copy Writer and Art Buyer. Layout of all pages are then done in collaboration with the layout/production team, closely art directing each spread, and managing changes throughout the various stages of the project.
Generally, flyers must be practically designed to deliver on multimillion dollar weekly sales goals. Similar projects are executed on a daily basis usually from detailed creative briefs. A successful design solution must not only be visually stimulating with easy information assimilation by the consumer, but must also adhere to strict creative and strategic strategies...never ever forgetting strong branding cues that very easily identify the store/brand putting out the piece.
Flyer creative is generally developed with input from the Senior Creative Director and other stakeholders like the LOB. All photography and copy direction is also developed with input from the LOB, in house Copy Writer and Art Buyer. Layout of all pages are then done in collaboration with the layout/production team, closely art directing each spread, and managing changes throughout the various stages of the project.
Generally, flyers must be practically designed to deliver on multimillion dollar weekly sales goals. Similar projects are executed on a daily basis usually from detailed creative briefs. A successful design solution must not only be visually stimulating with easy information assimilation by the consumer, but must also adhere to strict creative and strategic strategies...never ever forgetting strong branding cues that very easily identify the store/brand putting out the piece.
